MADE.COM Winter Sale 19/20 Campaign
Art directing and designing a 360° campaign working with senior members of the business to roll out an international sale campaign. This meant dealing with standard commercial challenges whilst delivering an on-brand campaign to strict time scales across print and digital. This included designing animation/motion assets for social and digital OOH formats while managing a team of designers and artworkers to assist in rolling out all channels.
MADE.COM Flash Sale creative
Whilst the sale period is running there are ‘flash sales’ which are 24-48hr bursts of additional sale product. This requires additional creative which needs to stand out from the campaign itself. The challenge is to make these still feel within the same world as the main campaign yet stand out to attract customers.
This creative was largely using product which we didn’t have singular shots for. In order to bypass this problem, I wanted to repurpose the renders we had on site and animation the 3D models to showcase the product. This worked really successfully and the creative was used across all channels.
